Our Insurance Partner


Keertana is a new generation Inclusive and Rural focused financial Institution that leverages cutting edge technology to enable access of credit in a hassle free, affordable and at convenience to its customers. Promoter Ms. Padmaja Reddy and her founding team members bring with them over 100+ years of collective experience in the small business lending. Ms. Reddy after having spent over 2 decades in building one of India’s leading Microfinance Institution, Spandana Sphoorty Financial Limited, parted ways to focus on evolving enterprise business segment whose credit demand is largely unmet. This segment is traditionally un-served by banks, underserved by NBFCs, and beyond the serviceable limits of NBFC-MFIs. The focus areas chosen were Gold Loans, Micro Enterprise lending both secured and unsecured to start with.

The idea of Keertana took birth in November 2021. However, an NBFC outfit was needed to further the vision, and towards this an existing NBFC registered in 2001, Rajshree Tracom Pvt Limited was acquired by the promoter, subsequently acquired and ~Rs 215cr worth of Gold Loan and Micro-Enterprise portfolio from Spandana Mutual Benefit Trust (SMBT) & Spandana Rural and Urban Development Organization (SRUDO) respectively. Rajashree Tracom’s name was changed to Keertana Finserv Private Limited after necessary approvals.


We aspire to be a leading Non-Banking Finance Company offering range of financial products and services to low and middle-income households to improve their income and standard of living. Keertana endeavours to deliver quality services to its clients and remunerative returns to its stakeholders by maintaining highest levels of transparency and integrity. .


We envision to become the most preferred financial intermediary for the underserved segments of the society, providing various products and services meeting diverse requirements of the targeted clientele.


Build layers of leadership to sustain growth and quality. Maintain high corporate governance standards Preserve Organizational values, efficiency and ethics. Adapt to the fast changing technological advancements and have world class IT backing the business.



Perform all activities and tasks with professionalism and enthusiasm in order to provide highest levels of customer satisfaction with optimal efficiency.


Persevere to innovate the business processes, products and services in the best interest of clients.


Maintain simplicity and clarity in all the activities and operations to establish high standard of fairness.


Maintain high standards of conduct, truthfulness and honesty in all dealings, in order to honour the commitment made to our clients and organization

Our Insurance Partner